About Us

Founded by Keith Prather and Chris Kuehl in January of 2001, Armada began as a competitive intelligence firm, grounded in the discipline of gathering, analyzing, and disseminating intelligence.  Today, Armada executives function as trusted strategic advisors to business executives, merging our fundamental roots in  corporate intelligence gathering, economic forecasting and strategy development.

 kprather@armadaci.com  – Mr. Keith Prather (MBA) is a Managing Director of Armada Corporate Intelligence and one of the companies’ co-founders. During his ten plus years as Armada’s primary strategist, he has worked with Fortune 500 companies on everything from merger and acquisition strategy to key account management, strategic planning and corporate marketing efforts. He has developed a number of proprietary analytical tools that have been used by companies of all sizes. These include tools designed to position a company in its competitive market, forecasting of competitive movements in an industry sector, identification of the impact of competitive scenarios, and strategic optioning for high-level corporate strategy. He has worked with teams to understand supply chain and strategic business activities in key account programs with companies such as Wal-Mart, Honeywell, GE, Toyota, Boeing, US Department of Defense, FEMA, and many others.

Keith is the chief editor and one of the two primary writers for the Armada Executive Intelligence Brief as well as for the Armada Industry Intelligence Briefs that have been developed for select industrial sectors. In addition, he writes contributions to an industry briefing for a major client in the transportation sector hitting more than 400,000 businesses weekly. He has also developed a comprehensive transportation index for a major client in the sector.  Keith is also a public speaker for industry associations.

Keith has an MBA with a focused thesis on Corporate Intelligence and has experience in Asia. He is a former Chief Financial Officer and has an extensive background in data analysis. His family background is in the field of national security and this exposure informs the style and approach that Armada takes as it seeks to help executives prepare for the challenges they face.

chris.kuehl@armadaci.com – Dr. Christopher Kuehl (PhD) is a Managing Director of Armada Corporate Intelligence and one of the co-founders of the company in 1999. He has been Armada’s economic analyst and has worked with a wide variety of private clients and professional associations in the last ten years. He is the Chief Economist for the National Association for Credit Management and is on the Board of Advisors for their global division – Finance, Credit and International Business. He prepares NACM’s monthly Credit Managers Index. He is the Economic Analyst for the Fabricators and Manufacturers Association and writes their bi-weekly publication, Fabrinomics, which details the impact of economic trends on the manufacturer.

Chris is the chief editor for the Business Intelligence Briefs, distributed all over the world by business organizations and he is one of the primary writers (with Keith Prather) for the Executive Intelligence Briefs. He also makes close to a hundred presentations each year to business and industry associations in the US and overseas. He is on the Board of the Business Information Industry Association in Hong Kong and serves as a resource for the media and for many trade publications.

Chris has a doctorate in Political Economics and advanced degrees in Soviet Studies and Asian Studies and was a professor of international economics and finance for over 15 years prior to starting Armada.

Armada focuses on the market forces bearing down on organizations. We provide a pipeline for intelligence that is focused on helping senior executives quickly navigate through complex market situations to assess risk and growth opportunities.

To that end, we have developed a proprietary system of briefings for Senior Business Leaders called the Armada Executive Intelligence Briefing System.  It is comprised of 10 different types of intelligence briefings which collectively provide a complete view of the global macro marketplace for executives.

The briefings themselves are written in a manner that is direct and to the point and very similar in format to the daily written brief prepared for the President of the United States. Instituted in 1960 for President Kennedy, the President’s Daily Brief (PDB) is a tool that the nation’s Chief Executive uses to understand the dynamics of the world they face. Arguably, the briefings themselves are considered to be among the most top secret documents in the Federal Government. Our proprietary briefing system is patterned after the PDB – but designed for the Business Executive for use in understanding the  macro dynamics of the economy, environment, and the political decisions / events that will affect business decisions and add risk.  If an event doesn’t have an impact on business, we don’t write about it.

We also forecast where we think particular events are going – using a fact-based scenario testing methodology we have developed. Executives tell us that they may not always like what we have to report, but they always appreciate it.

Our vision is to create a closely-kept community of corporate executives from around the world sharing insights and intelligence on economics, emerging / growth markets, risks, and other elements critical to running a corporation in an environment that is respectful, professional, and as confidential as a member wants it to be.  We will start by priming the pump and downloading everything we know, can collect, and analyze about the global business environment in one of the ten different briefing elements.  Everything else is just value-added benefits of being a member.

As an offshoot of this system, we also prepare private briefings specifically for executives of corporations – focused on specific markets and elements of their business, competition, environment, and other dimensions that they self-select as being important to them. Designed as an “Officer of the Watch Report”, it is truly more like the PDB for a single executive than anything else on the market. For more about the “Officer of the Watch Report”, click here.